In
the current scenario, customers have become increasingly demanding.
This is in terms of the range/scope/scale of products/services
available, their seamless functioning, promptness of customer feedback
and a rewarding experience. To offer the same, businesses adopt new
strategies, technologies, business models, and processes. Also, the
business objectives have to be redefined and recalibrated on newer
parameters to achieve ROI. The quest to offer better products and
services by leveraging latest technologies, mobility solutions, and
social media has brought digital assurance and testing to the fore.
Furthermore,
digital assurance and testing offer a sense of security and assurance
to customers that their sensitive personal information remains safe. It
assures utmost importance for it keeps businesses afloat in the
turbulent waters dictated by competition. The bottom line is that
digital software testing helps enterprises to deliver the following
outcomes:
- Faster time to market
- Better customer experience
- Achieving the competitive edge
- Adding business value and profitability
Cybercrime
has become a serious threat to businesses for its role in stealing
confidential customer and business information. Cyber criminals take
recourse to the use of malicious software, tools and techniques such as
malware, trojans, viruses, social engineering, etc. to wreak havoc. They
can potentially bring a business to its knees by destroying its market
credibility. The possibility of cyber criminals targeting a software
product increases manifold when there are vulnerabilities and glitches
galore.
Digital
software testing ensures a software product gets its vulnerabilities
plugged and glitches removed. It does by so increasing the testing area
and speed by way of test automation. It comprises of a test automation
framework, reusable test scripts, accelerators, and a robust reporting
mechanism among others. Digital testing ensures that a software works
seamlessly across the domains of cloud, mobility, social media, and
analytics. It is a great enabler for digital transformation and helps to
optimize business outcomes and cost. Digital QA and testing create a
seamless Omni-channel experience for the end customers. To enhance the
scope and impact of digital QA and testing, it is run alongside the
development process by following Agile and DevOps.
How can digital assurance and testing add business value in six different ways?
Gaining competitive edge: Digital
quality assurance helps a software product to become resilient and face
market dynamics in a better way. However, in order to do so, the use of
a right testing framework and tools is required. When the quality of a
product is ensured, it turns out to be market compatible leading to a
better customer experience. Thus, customers, when assured of a better
experience, often do not look for alternatives. This leads to better
sales and a competitive edge for the product and brand in the market.
Digital quality assurance is generally conducted on parameters such as
performance, functionality, security and usability.
Enhancing customer experience: The
paradigm of DevOps is ultimately aimed at enhancing the customer
experience. It does so through continuous improvement, testing and
delivery. DevOps integrates processes such as development, testing and
operations and incorporates a better customer feedback mechanism. Once
the customers find that the product meets parameters such as navigation,
security, and performance, they tend to stick with the same.
Faster time to market: Test automation
as a part of the digital testing services brings about a faster testing
of products. It does so through repetitive testing or by using
virtualization. As the test coverage and the quality of the product
improves, the time spent on rework is reduced. Thus, the product reaches
the market quickly.
Building products aligned to customer expectations: The
development of a quality culture and an increased collaboration amongst
stakeholders lead to the development of quality products. With Agile
and DevOps adoption
software product development gains agility and ultimately the
software/application gets built as per the expectations of the
customers.
Security proofing: Digital
testing services remove the vulnerabilities of a product and enhance
its security features. These pre-empt hackers from breaking into systems
and stealing classified information.
Omni channel validation: Digital QA validates the functioning of a software product across platforms,
devices, operating systems and networks. This leads to a better customer
experience.
Conclusion
Digital
QA enhances the quality of a software application and addresses the
challenges of an ever changing business environment. It not only adds
value to a business, but also helps it to gain competive edge.
Michael works for Cigniti Technologies, which is one of the top Independent Software Testing Services company in the world to be appraised at CMMI-SVC Level 5, and an ISO 9001:2008 & ISO 27001:2013 certified organization.
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